Why Your Business Needs Video Marketing in Challenging Times

Paul Broadie

We all know that the economy is a rough place right now and as a business owner you may be left with some tough choices. Already tempted to slash your marketing budget? Find out why video marketing is more important for your business than ever before. 

In a time where people – your clients and customers – are feeling disconnected and uncertain, videos can offer a sense of connection and stability. They also provide information and entertainment, which are two things that people are desperately seeking right now.

If you’re not already using video marketing, now is the time to start. It could be the key to helping your business survive and even thrive in these challenging times.

Why video marketing is more important than ever

With the rise of digital content, people’s attention span is getting shorter. Studies reveal that viewers retain 95% of a video message compared to 10% when reading the text. That’s why video is an effective way to build your brand and gain credibility with your customers, especially during times of uncertainty. 

Quick-win video marketing ideas for your business

 – Create videos for all of your products and services for your website

 – Post videos on your social media channels to attract, engage and retain

 – Use videos in your e-newsletters, promoting your offers and deals

 – Include videos in your paid ads (Google Ads and social media)

 – Shine a spotlight on your staff and your values

 – Host live events so your community can ask questions and feel included

 – Ask customers to leave you video reviews

Creating a successful video marketing campaign 

Take the time to really nail down what your goals for video marketing are before you start shooting. Define your target audience, consider how they are feeling at the moment and how your business can support them at this time. Remember, those feel-good stories reflect your commitment to your customers (especially in a time when your competitors may retreat).

Stick to your deadlines and keep to a realistic budget. 

You can also create evergreen videos which you can edit and use time and time again. 

So, there you have it – why we think that smart, video-first marketing is actually an opportunity in today’s economic climate. 

Manto Films is a video production agency based in Leeds. We make content that people remember. If you want to start a new video project, get in touch. We’re here to help. 

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