Harringtons Pet Food

Why Your Business Needs To Use Video

Paul Broadie

Do you know that the average person spends 100 minutes each day watching online videos

People are consuming online videos more than ever before. Not only that, they share videos with their family, friends and colleaguesa huge opportunity to raise brand awareness. 

Video is the most effective way for audiences to connect with your business. Here’s why:

-84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video

-85% of people say videos help them connect with a brand

-94% of people watch explainer videos to better understand a product or service

-75% of people are more likely to follow a brand’s social media if it has a video

-People retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text

Video marketing has the power to attract, convert and retain customers.  It is one of the most effective forms of content when it comes to conversion and leaves a lasting impression on your audience. 

Here’s a video we made for Harringtons Pet Food. This was used across the company’s website and social media. Check out the  behind the scenes video that received over 1.3k reactions on Facebook.

We’re experienced content creators who craft compelling stories for brands, businesses and charities.Get in touch if you have a video project in mind, phone 0113 269 2814 or email info@mantofilms.com