The Surplus Effect

Company Shop Group - The Surplus Effect

Working alongside creative agency Stanley&Co, we produced 'The Surplus Effect' for Community Shop Group. The film uses a mix of animation and footage to show how the group turns surplus stock into a real opportunity, providing practical solutions that protect the planet and help people live better lives.

Our goal was to visualise exactly what 'The Surplus Effect' means in practice, illustrating how redistribution can create a positive impact on both communities and the environment. It was a great collaborative project that used a blend of styles to turn a big mission into an engaging story.