Bettys Grande Egg

Bettys Easter - The Grande Egg

Pre-Production
For this seasonal campaign, we partnered with Bettys to produce two films:
A cinematic making-of video of the Grande Easter Egg
A fast-paced montage promoting the wider Easter range
With Easter being one of Bettys’ most important retail moments, the objective was to drive awareness and sales while celebrating the craftsmanship behind the products. Working closely with Bettys we developed a storyboard and prioritised shoot schedule to ensure we captured every key stage of the egg’s creation. From the outset, the focus was clear, highlight the brand’s core values of hand craftsmanship, care and premium quality.

Production
Filming took place inside Bettys’ chocolate production room in Harrogate, allowing us to capture the real process behind the Grande Egg. Using a probe lens for dramatic sweeping close-ups, combined with carefully controlled lighting, we focused on the intricate details, pouring, decorating, finishing touches, that bring the product to life. The montage film captured the wider Easter range in a clean, vibrant style designed to grab attention in shop windows and on social feeds.

Post Production
In the edit, we shaped two distinct films:
A slower, immersive making-of piece focused on process and artistry
A dynamic montage optimised for window displays and social media
Warm colour grading enhanced the richness of the chocolate, reinforcing the brand’s premium positioning.

Results
The films successfully elevated Bettys’ Easter campaign across in-store screens and digital platforms. The team were delighted with the quality and authenticity of the content.
“We were absolutely delighted with the quality of the films and how beautifully they captured the craftsmanship behind our Easter collection.”