You know what they say: a picture is worth a thousand words. But what about a video? In this digital world, more and more businesses are using video to make their brand more visible, show their personality and win new customers. After all, there’s no better way to show off your products or services than in a short, snappy video that allows customers to get a taste of your brand personality.

With so many businesses striving for attention online, it’s important to make sure that your brand stands out from the rest. Here are Manto’s tips on how to make a brand video that will have your people clicking “play” again and again.

1. Keep it short and sweet. No one wants to watch a long, drawn-out commercial pretending to be a brand video. Keep your video succinct, and focus on delivering an engaging message that will leave people wanting more.
2. Be creative. How do you ensure that your business brand video is truly original? Get creative when it comes to both the content and the format of your video. You want viewers to remember your video—and your brand—long after they’ve finished watching.
3. Show, don’t tell. A good brand video should be visually stunning, with values that match the look and feel of your brand. This is your chance to show off your products or services in all their glory, so make sure that the visuals reflect that.
4. Highlight your USP (unique selling point). What makes your brand unique? Why should viewers care about what you have to offer? An effective brand video will answer these questions and more, giving viewers a reason to remember your business long after they’ve finished watching.

Focus on the CTA (call to action). What do you want viewers to do after watching your brand video? Whether it’s visiting your website, following you on social media, or signing up for your e-news, make sure that you include a clear call to action at the end of your video so that people are clear about how they can take advantage of what you’re offering.

Check out the brand video we made for OTE Sports.

As a team of passionate sports lovers, it was only natural that we put cyclists, swimmers and runners, at the forefront of their energetic brand video.

Keep it short and sweet, be creative, focus on the visuals, highlight what makes you unique, and include a call to action. If you follow Manto’s simple tips, you’ll create a brand video that will leave your audiences wanting more—and that’s exactly what you want!

Manto Films is a video production agency based in Leeds. We make content that people remember. If you want to start a new video project, get in touch.