Predicting Video Trends in 2024

Paul Broadie

As the founder of Manto, I’ve come to understand that in the fast-paced realm of video production, staying ahead of the game is absolutely essential. I’ve put together a few thoughts on the major factors which are going to impact our industry in 2024, trends that are shaping the landscape of video production.

A Place for Short-Form and Long-Form Content

In an era where attention spans are shrinking, short-form content has emerged as a dominant force. Platforms like TikTok and Instagram Reels have had a huge impact on how audiences consume videos. At Manto, we’re experts in crafting concise and impactful videos that capture attention in a matter of seconds. It’s not about saying less; it’s about saying more with less.

However it’s important to understand that not all videos have to be super short, it’s all down to your audience and platform. If your audience is engaged and wanting to take a deeper dive into the subject, you have the freedom to stretch your running times and create powerful long-form video content. We love having the chance to get stuck in and take the time to go really in depth on a story or subject; it’s something that video does better than any other format.

The Impact of AI on Video Production

By now, many of you have likely experienced Artificial Intelligence (AI) through pioneering tools such such as Chat GPT or Dall-E, and AI is set to play a transformative role in video production. From automated editing processes to sophisticated algorithms that analyse audience preferences, AI is streamlining workflows and enhancing the efficiency of content creation. At Manto, we’re already implementing AI-powered editing tools to enhance our creative process, allowing us to focus more on storytelling. In spite of the rise of tools such as Pixa, my take is that truly convincing AI based generative video content is still some way. It’s one to keep an eye on though, it could bring a real seismic industry shift.

Sustainability in Video Production

With environmental consciousness on the rise sustainability has become a focal point in the video production industry, and we’ve set it as one of our key focuses for 2023. From eco-friendly production practices to promoting social responsibility, there’s a growing emphasis on minimising the environmental impact of our work. At Manto, we’re committed to exploring sustainable options in every phase of our projects, ensuring that creativity aligns with responsibility.

Virtual and Augmented Reality Integration

The lines between reality and the virtual world are blurring, and video production is at the forefront of this technological convergence. Virtual and augmented reality are no longer futuristic concepts but tangible tools enhancing storytelling.

Personalised and Interactive Content

Audiences crave personalised experiences, and the video production landscape is adapting accordingly. Interactive content, such as choose-your-own-adventure videos and personalised messages, is gaining traction.

The Proliferation of Live Video

Live video continues to dominate as a powerful engagement tool. Whether it’s live streaming events, Q&A sessions, or behind-the-scenes glimpses, the immediacy and authenticity of live content resonate with audiences.