Woman sat on a sofa being filmed for an advert

How To Commission Video for Your Business

Paul Broadie

After watching an advert or video online, it’s easy to look past all the work and decisions that went into making it. It requires a ton of work from many different people, inputting their ideas at certain points. Here at Manto, we’re passionate about creating videos that engage with audiences, however we understand video can seem daunting and a scary prospect.

Great, you’ve decided that video is the medium that you want to use!

Now what?

Firstly, define your objective. It might be to promote a product, job vacancies, tell a story or entertain your audience. Write down the rough objective in a sentence or two.

Secondly, you might, or might not have an idea of how you want to achieve this objective. We are more than happy to brainstorm and create some concepts, but are equally happy to work to a brief. We’d recommend doing some video research online of competitors and companies out of your sector for inspiration. Video is subjective, and examples can give us a clear idea of what you like and don’t like. We’ll also discuss the best platform to distribute the film, which also helps to target your audience.

Thirdly, get in contact with us! We’d love to hear from you. Even if all you have is your objective, we can help expand this with you.

Next we’ll meet with you, explain further of the process we’re both about to embark on together. We’ll talk you through and help you think about who your audience is, the objective for the video, and most importantly come up with some creative ideas. We’ll have done some research on your company and your competitors online, and tried to gather an overview of the brand.

Once we agree what is required, we’ll send across a quote detailing exactly what we’ll deliver and what’s included in the price. If you’re happy, we can start moving forward with the pre-production phase of the process. During this stage, we’ll be booking shoot dates, looking at locations, casting (if required). Scripting and storyboarding is something additional that we can offer to give yourselves or other decision makers a clear idea of the plan.

On the shoot day, we understand that it can be daunting, but we believe in making the shoot day as fun as possible for all. Ultimately everyone enjoying the shoot will result in a better video! Depending on the shoot, it’s really helpful to have you there to help with any decisions on the day, but sometimes we’re more than comfortable completing the shoot and letting you know our progress.

The post production process is where the video really comes to life. There are many different elements to this stage including voice-over, music, editing style and grading that really gives the project energy.  We’ve implemented a 2 rounds of amends with every project which helps give the video a deadline. There will be many people wanting to input their opinions, and we’d recommend one person taking charge of this feedback.

Once you are happy with the project, we’ll send across a download link for you to upload to YouTube, Facebook, Instagram. We’re more than happy to work with you on this, and guide you through it to all the different platforms with accessibility considered.

Now you know how commissioning a video works, and the processes involved, why not get in contact? We’d love to hear from you and help guide you through the process.