Why You Can’t Ignore Video in Your Paid Ads Strategy

Paul Broadie

The digital landscape is always buzzing with new trends and innovations, and let’s face it, staying ahead is like the secret sauce for sweet success, right?

In a world dominated by scrolling thumbs and fleeting attention spans, only the most engaging content cuts through the competition. That’s why using videos in your paid ads on platforms like Meta and TikTok becomes a game-changer. You will  capture your audience’s attention quickly and evoke emotion within the first few seconds.

Whether you’re an agency, a freelancer or the resident digital marketing bod, when ad spend constraints start to squeeze, remember: your ad’s creative can be your trump card—time to roll out the video.

7 Reasons to Embrace Video in Your Paid Advertising

1.Grab Attention with Exciting Videos

Picture this – vibrant visuals, catchy tunes, and a story that draws people in from the get-go. That’s what videos can do! They are super engaging, and within seconds, they’ll have your audience hooked and eager to know more about your brand.

2.Get Clicks Like Never Before

Video ads are click magnets! With a well-made video creative, you can motivate your viewers to take action and explore what you have to offer, whether it’s your awesome website, a new product or your latest exciting offer.

3.Boost Your Return on Investment (ROI)

Cha-ching! Adding videos to your ads can bring some serious returns. Videos simplify complex info, making it easy for people to understand what you’re all about. This clarity means more engagement, more clicks, and more conversions – it’s a win-win.

4.Win Hearts and Build Trust

People love brands they can trust. With videos (especially user generated content), you can show off brand-specific content created by customers themselves.  Skyrocketing your trust and credibility

5.Rule Social Media with Videos

Videos on your social media platforms can do wonders for your reach and engagement. Plus, with smart targeting, clever ad copy and an attention-grabbing video, you can hit the bullseye with your ads and reach the right crowd

6.Go Mobile or Go Home

It’s a mobile world, and videos are the rulers here. People love watching videos on their phones while they’re out and about. So, if you want to reach them on the go, videos are your way to do this.

7.Be the Trendsetter

We make boundless videos for bold brands. Be a trendsetter, not a follower. Embrace video.

Manto Films is a video production company in Leeds. We’re creative, responsive and genuinely in love with film. Get in touch.