People sat around a trestle table in Iceland eating food and socialising

Ad of the Week | Delta ‘Runways’

Paul Broadie

Here at Manto we are thoroughly enjoying the relatively new Delta Airlines advert from Wieden + Kennedy New York.

The composition of every shot has been beautifully and creatively structured to give the impression of a plane going down a runway. This is complimented by a perfectly pitched script, executed by Oscar-winning actress Viola Davis. The combination of both making for an incredibly simple yet expressive piece of film.

I particularly love the message of chasing adventure and taking risks all encompassed in the quote, “Good things come to those who go.”

So go. Have a watch, be inspired.

One last thing. It’s one of those adverts where you keep discovering more through repeated viewings, so be sure to watch it a few times!

We have!

Delta – Runways