5 Step Video Marketing Plan For Business Growth

Paul Broadie

Creating a video marketing plan can seem daunting at first, but it’s really not that difficult. You just need to know what you want to achieve with your video, who your target audience is, and what kind of video will best suit your needs. Once you have those things figured out, you can work with the Manto Films team to start putting together a video marketing plan that will help you get results.

So let’s begin!

The first step is to determine your video’s purpose. What are you trying to achieve with this video? Are you looking to increase brand awareness, generate leads, or drive sales? Once you know the purpose of your video, you can start to create a strategy that will help you achieve your goal.

When it comes to video marketing, there is no one-size-fits-all approach. The best way to create a successful video marketing plan is to tailor your strategy to your business’s goals and objectives. For example, if you’re looking to increase brand awareness, you’ll want to create videos that are shareable and informative. On the other hand, if you’re aiming to generate leads or sales, you’ll need to create videos that are highly engaging and persuasive with a clear call to action. No matter what your goal is, the key to creating a successful video marketing plan is to start with a solid strategy.

Here are Manto’s five steps to creating a video marketing plan to help you achieve your desired results:

1. Define your goals: What do you want to achieve with your video marketing campaign? Are you looking to increase brand awareness, drive traffic to your website, or generate leads? Clarifying your goals from the outset will help you create videos that are more likely to achieve results.

2. Research your target audience: Who are you making your videos for? What are their interests and priorities? Take some time to understand your target audience before crafting your videos.

3. Engaging your audience: What do you want your audience to learn? (and how do you want to make them feel?) Define what key messages you want your viewers to remember you by.

4. Decide on your platforms: Is it for your website? Is it for a TV Ad? Or are you looking to make a splash on your social media?

5. Allocate budget & resources: What budget, time and staff do you have to kickstart your video process? These factors will help determine the scope and scale of your video marketing campaign.

Well, there you have it. Our five-point plan to help you going. If you want to hit the ground running, our friendly team are on hand to talk you through the video process. Video is a great way to connect with customers and create an emotional connection. It can also be used to build trust and credibility. Contact us and let’s get started! 

Manto Films is a video production company in Leeds. They’re creative, responsive and genuinely in love with video.