We were delighted when one of our longstanding clients Cascade HR approached us about using a video on their website to tell a story about how the HR and Payroll software they produce has become key to the day to day working of one of their customers. We have found that people connect so much more readily with stories than they do with facts and figures, and video is perhaps the most engaging way of telling stories. What Cascade wanted to do was not to show all of the features that their software has, great as they are, but rather to show the difference that it makes to an HR manager’s work.
We didn’t want to just have a testimonial video saying how great the software is, what we wanted to do was to tell a story, showing a glimpse into the day to day life of an HR manager (Cascade’s target market); showing the responsibilities they have and the challenges they face and then seeing how Cascade’s software helps them do their job better. We used the brilliant Google Stories videos as our starting point and Cascade approached one of their clients, Sika Ltd in Preston, about being featured in the video, to which they kindly agreed.
As a manufacturing company with an onsite R & D facility, Sika provided us with a perfect visual backdrop; lots of staff working in a range of different environments. We spent a full day with a two camera crew working our way around their facilities and ended the day filming interviews with Sarah, the HR manager, and Claire, the HR advisor.
The finished video definitely shows the importance and value of the Cascade system, but it does that by telling a story and it’s that that makes it work. Have a watch and let us know what you think!