Getting Started With Video | Video Toolkit – Ep.2
Welcome to Episode 2 of our Video Tool Kit series where Paul, our MD, talks you through how to actually get the ball rolling on your video project in the pre-production stage. Watch the Video So, for whatever reason you’ve decided you want to create some video. However, the tricky thing can sometimes be getting…
Welcome to Episode 2 of our Video Tool Kit series where Paul, our MD, talks you through how to actually get the ball rolling on your video project in the pre-production stage.
So, for whatever reason you’ve decided you want to create some video. However, the tricky thing can sometimes be getting started.
“The way we approach any project is to break it down into three stages: pre-production, production, and post-production. Now, you might assume that the key to a good video is getting the filming and editing right, but our experience has shown that getting the pre-production stage right is absolutely critical to getting the outcome that everyone wants. So today, I’m going to cover some of the basics of the pre-production stage. So, that’s everything that happens before you start filming.
There are two questions we always ask at the start of a project that we keep coming back to at every stage: who is watching and what do you want the video to achieve? By keeping on returning to these questions, we can ensure that we never lose sight of the key things which will make the video successful.
Once you’ve got your answers to these questions, make a list of the ways to get there. You need to think about where your audience is hanging out. Videos for LinkedIn look very different to videos for TikTok, so you need to have that figured out right at the beginning. The length of your video can also be critical in ensuring you get to say everything you want to your audience. Often, you’ll need to hit a message in the first five to ten seconds to keep a viewer engaged, but if you know they’re already interested in what you have to say, then you might have more room to spread things out.
Overall, try to have as clear an idea as you can of what the finished product will look like before you start filming anything. Plan out what you hope to achieve from the video and the steps you need to take to get there.
Are you’re ready to get filming? Watch this space for the next video where our head of production, Matt Rolfe, will show us how to achieve great results on little to no budget.”