Now is the best time to start doing the work that you truly want to do. It’s quite easy to tell yourself this, but to really give yourself that enthusiasm boost you need to achieve your goals is sometimes easier said than done. The idea to write this post came to me as I was showing a client some of our recent work. Over the past few months we have been working on a few self-funded projects that we took the time to create purely because of our appreciation of filmmaking. These films that we put our hearts into have been really well received, and perhaps they will start to shape the future of Manto Films.
Of course, Manto Films is a business, and paying clients are our priority. So when you find you’re already submerged with your current workload, sometimes it’s hard to find the time and energy to get creative. It just requires you to set that time aside and prioritise it and the benefits are huge.
Make the most of what you’ve got
I like to think about how fortunate I am to live in part of the world where many individuals and groups compete with each other in all creative fields such as graphic design, film and video production, and animation and motion graphics. In the UK life sometimes feels driven by pursuing your career and making as much money as you can. Could it be that this business driven attitude and competition actually pushes us to produce the most creative and ambitious work we can? With so many other creatives around us, it’s also a lot easier to influence each others’ work and find new ideas.
The platforms to use your creativity, or start your own business, are easily available. In a technology driven society where new inventions are constantly being made available to us, sometimes it’s easy to take for granted how useful these tools are for developing your ideas and creating something unique.
Let’s get social
Social media is such a great platform to get your name out there and showcase your work. My favourite social media platform for images and video is Instagram. Instagram has developed from its early days, not only by its features and interface but also how the users treat it. With the capability to upload content from other devices, Instagram has become one of the best ways to showcase your visual portfolio to the world. Because of the casual nature of how the app started, it has built a huge audience of 400 million users. So unlike more sophisticated creative portfolio websites like Behance, it has all kinds of people browsing hashtags, not just the people making the creative content.
For me, it’s a great way to build a portfolio, build some self-esteem (make sure you use hashtags so that people find your work), and find inspiration from other creatives. Whether it be photography, film production, some behind the scenes, illustrations, cooking, fashion; people will find your work and show appreciation.
The value of personal work
Whatever your medium is, if you’re passionate about creating it then you should find some time to do it whether you’re getting paid for it or not. Most photographers, film makers and other creatives will produce work, not only because they want to produce a portfolio to show to clients, but because they’re very much interested in the creativity of it. Especially in the early days of freelancing, you need to create work so that you can show potential clients what you can produce. That same frame of mind should remain through out your career, even if you earn a decent wage. If you get to the point where you’re only producing work that bores you, then you’ll need to change the kind of work you’re doing, otherwise you may eventually lose interest and move on.
A portfolio filled with work that lacks passion will gain little interest to the people viewing it, but a portfolio filled with work that displays imagination and gives an impression that you genuinely love your art is much more likely to gain interest. Many creatives, such as those working in video and film production, will find it can take a while to get decent paid work where they have the opportunity to be as creative as they like, but it will happen over time, so long as you find the time to show the worth of your imagination.