Steve Editing

The Art of Editing in Film

Since developing an interest in filmmaking I’ve always had a great admiration for the art of editing. Being able to take the individual parts of a shot sequence and structuring them in a particular way can provoke a various range of emotions within the viewer and help build a desired narrative and feel. Video editors […]

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Deliverbrew: How we pulled it off

On Monday, we were privileged in being asked to film an event called Deliverbrew. For one day only, free deliveries of Yorkshire Tea were offered in both London and Leeds, by one of the Brownlee brothers and other Deliveroo drivers, hence the name Deliverbrew! Using a teabag toss to decide who would stay in Leeds […]

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5 Tips for using video on Facebook

The battle between Facebook and YouTube to be people’s go to video platform rages on. YouTube is still seen as most people’s first port of call for video (steer clear of the comments section though, it’s infested with trolls), however when it comes to video advertising the pull of Facebook’s almost creepily well targeted ads […]

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Stories: A common currency

I think there is something within all of us, a hardwired part of every human, that connects with stories. Whether that is sitting at the feet of a grandparent as they relive their experiences of the World War or giving in to the temptation of the ‘episode auto-play’ on Netflix to find out what happens […]

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The beauty of getting sound right

With incredible picture quality and choice becoming quickly more accessible and vast, it’s unsurprising that many film makers focus most of their attention to the visual quality of their work. But unless you’re making a silent movie, sound is pretty important, and the quality of the sound has a big influence on the final product. […]

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The power of telling stories

We were delighted when one of our longstanding clients Cascade HR approached us about using a video on their website to tell a story about how the HR and Payroll software they produce has become key to the day to day working of one of their customers. We have found that people connect so much more readily with stories than they do with facts and figures, and video is perhaps the most engaging way of telling stories. What Cascade wanted to do was not to show all of the features that their software has, great as they are, but rather to show the difference that it makes to an HR manager’s work.

We didn’t want to just have a testimonial video saying how great the software is, what we wanted to do was to tell a story, showing a glimpse into the day to day life of an HR manager (Cascade’s target market); showing the responsibilities they have and the challenges they face and then seeing how Cascade’s software helps them do their job better. We used the brilliant Google Stories videos as our starting point and Cascade approached one of their clients, Sika Ltd in Preston, about being featured in the video, to which they kindly agreed.

As a manufacturing company with an onsite R & D facility, Sika provided us with a perfect visual backdrop; lots of staff working in a range of different environments. We spent a full day with a two camera crew working our way around their facilities and ended the day filming interviews with Sarah, the HR manager, and Claire, the HR advisor.

The finished video definitely shows the importance and value of the Cascade system, but it does that by telling a story and it’s that that makes it work. Have a watch and let us know what you think!



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Pursuing a creative career

A few months back, a friend of mine posted a link on Facebook, about the Education secretary, Nicky Morgan, warning young people that choosing to study arts subjects at school could “hold them back for the rest of their lives”. She later goes on to describe maths as “the subject that employers value most”. Where […]

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Bettys and using video in social media

2014 was a fantastic year for Manto, working on a feast of creative projects. We’ve worked on a number of food related video projects, throwing out some real culinary treats! These nourishing video projects included Canned Food UK with celebrity chef, James Martin, Mexican restaurant Cielo Blanco in Leeds Trinity, Harvester, and the topic of […]

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